The Rhenus Group has announced the official renaming of Blu Logistics LATAM in Latin America to Rhenus Logistics, following the acquisition in 2023.
The rebranding aims to enhance the group's presence and operational integration in Latin America, as Blu Logistics LATAM will now conduct business under the name Rhenus Logistics in Argentina, Colombia, Ecuador, Mexico, Paraguay, and Uruguay, it was stated. Tobias Bartz, CEO of the Rhenus Group:
"For the Rhenus Group, the rebranding marks a new era in Latin America
and reaffirms our long-term commitment to the region. It reflects both our local success and our global ambitions. We have experienced remarkable growth and continue to see great opportunities in the region. The rebranding merges the shared identity of two family businesses uniting as one. It strengthens our presence in Latin America and offers our customers more efficiency, transparency and the ability to expand their business with us, as Blu Logistics is now fully integrated into our global network, our service
portfolio, and our resources."
Strengthening of Air & SeaThis adjustment further complements and strengthens Rhenus' existing activities in Argentina, Brazil, Chile, Colombia, and Mexico, while simultaneously expanding the service portfolio in the region with a focus on Air & Ocean services and warehousing solutions.
Rhenus Logistics aims to offer a comprehensive range of solutions in Latin America, including air and sea freight, customs clearance, warehousing, and project logistics. Blu Logistics offices will henceforth operate under the Rhenus brand name. David Kassin,
CEO of Rhenus Air & Ocean LATAM:
"After over 30 years as Blu Logistics, we are now opening a new chapter as part of Rhenus. Our Blu family is much stronger with the complete integration and rebranding under the Rhenus name, as we fully benefit from the global infrastructure, technology, and services of the Rhenus Group while continuing to provide the same local knowledge and trusted relationships with our customers, partners, and employees that have made our continued success in the
