Dana Incorporated will present its Aftermarket portfolio at Automechanika Dubai 2025 at the Dubai World Trade Center in December. The centerpiece is the "Dana Secure App," which is used to verify the authenticity of Victor Reinz products. Users can verify the authenticity of the products by scanning a QR code. The app is
intended to cover the entire Victor Reinz aftermarket portfolio with over 17,500 products and provides access to installation instructions and technical data.
Bill Nunnery, Senior Director of Sales and Marketing, Global Aftermarket at Dana, explains:
"Counterfeit components impair performance and undermine trust. Each scan now protects vehicles, workshops, and dealers and guarantees the
genuine Victor Reinz quality wherever our products are installed."
Dana sees the Middle East as an important growth region, driven by the rising demand for OE-compliant sealing and powertrain solutions for European and Asian vehicles. With brands like Victor Reinz, Spicer and Tru-Cool and their digital authentication tools, the company aims to strengthen
its trust with local dealers and workshops.
Background on Dana IncorporatedDana Incorporated is a globally active provider of drivetrain and energy management systems for vehicles and machinery. The 1904-founded company is headquartered in Maumee, Ohio, and posted revenue of US$7.7 billion in 2024, employing around 28,000 people in 26 countries. (Source: Dana Incorporated)
