Auto Brand, as a new member of the BPW Group, complements the existing spare parts network in Southeast Europe. The aim is a stable supply to workshops and transport companies in the region. | Photo: BPW
Auto Brand, as a new member of the BPW Group, complements the existing spare parts network in Southeast Europe. The aim is a stable supply to workshops and transport companies in the region. | Photo: BPW
2025-10-08

The BPW Group is expanding its international trading network for commercial vehicle parts: With the acquisition of the Romanian company Auto Brand, the mobility partner is significantly expanding its presence in Southeastern Europe. Auto Brand, specializing in spare parts for heavy commercial vehicles, will become part of the BPW Aftermarket Group – and will supplement the existing network with 23 locations and own distribution centers.

Reliable spare parts supply for transport companies

For transport companies, the integration means another step toward fast and reliable spare parts

supply. This is crucial to operate vehicle fleets economically and minimize downtime. Auto Brand has been offering in Romania since 2004 a broad range of components from leading manufacturers for maintenance and repair of heavy commercial vehicles.

The BPW Group aims with the acquisition to accompany transport companies holistically across the entire lifecycle of a vehicle.

„In light of increasing usage times, the demand for spare parts is growing across Europe, which is why we are strengthening our network specifically through experienced players like Auto Brand,“

explains Tobias Wiedeking, the personally liable managing partner of BPW.

Cosmin Udrea, Managing Director of Auto Brand, also sees the integration as a strategic step:

„Through the industry know-how and the brand recognition of the BPW Group, we strengthen our position. For our customers, Auto Brand remains the reliable supplier they know – now with the strength of an international market leader behind us.“

The two companies already have a long-standing collaboration. Even after the takeover, Auto Brand is to remain an independent brand.

The BPW

Aftermarket Group operates more than 120 locations in Europe and secures the supply to workshops and transport companies with an extensive parts portfolio—from original spare parts to solutions for older vehicles.

Erst kürzlich hatte sich BPW sämtliche Anteilsrechte am tschechischen Ersatzteilhändler E.M.T. gesichert. Laut BPW ist E.M.T. einer der wichtigsten Distributoren in der Tschechischen Republik und der Slowakei. Der Ersatzteilhändler für Nutzfahrzeuge betreibt sechs Niederlassungen in der Tschechischen Republik (Modletice, Prostějov, Jihlava, Pilsen, Hradec Králové, Liberec) und über die E.M.T. Slovakia s.r.o. auch zwei Niederlassungen in