Gebrüder Weiss supports the Beverage Business Line of the Jebsen Group in China with warehousing and distribution solutions. The Hong Kong-based trading company brings premium brands to China and markets them there. The transported brands include products such as Bundaberg Ginger Beer, Fiji Water, and Vita Coconut Water, which are delivered nationwide from Shanghai to supermarkets, wholesalers, and online platforms. Recipients include
Hema and Jingdong (JD.com). Gary Chan, Head of Supply Chain, Beverage at Jebsen:
“Thanks to the modern supply chain structure and the high professionalism of the Gebrüder Weiss team, we have been able to significantly expand our market position.”
In 2017, Gebrüder Weiss supported Sanyi Wine Trading with a warehousing solution for the market entry of the Australian brand Bundaberg. After Sanyi
was acquired by the Jebsen Group in 2022, the focus shifted to the premium beverage market in China.
From Labeling to Expiry Date MonitoringThe 4,000-square-meter logistics terminal in Shanghai has recently been certified (Level 3) for its high safety requirements. The services include temperature and humidity-controlled storage, order processing according to the First-In-First-Out principle, expiry date monitoring, labeling and packaging, as well
as inventory control.
Yongquan Chen, General Manager of Gebrüder Weiss in China:
“The Chinese beverage market is fast-paced and demanding. Our goal is to develop customized solutions together with the Jebsen team and react flexibly to changes.”
The logistics company operates another logistics warehouse in Chengdu in addition to the location in Shanghai. There, leading Baijiu brands are supported with e-commerce and
