RSU GmbH has launched a new wheel brand named 'Akoni' that is targeted specifically at the specialist trade. Since September 2025, the brand is exclusively available through the company's own online shops: in the B2B shop 'tyresystem.de' for retailers and in the B2C shop 'rsu.de' for end customers. In the long term, expansion to additional sales channels is planned.
A central feature of AKONI
is its price structure, designed to deliver stable margins for the specialist trade. According to RSU, there is a price difference of around 30 percent between the B2B and B2C channels. In addition, retailers receive an automatic five percent discount on all models during the ordering process on tyresystem.de. With this, RSU aims to create a clear separation between dealer and end-customer prices and
to avoid price pressure from online retail.
According to the company, the development of the brand is based on comprehensive market data. RSU states that it has one of the largest wheel rim assortments in the German-speaking region and has incorporated this knowledge into the design of the AKONI products. The range offers broad vehicle coverage with numerous ECE and ABE applications.
At market
launch, AKONI comprises six designs in varying color and size variants. The rims are produced by established manufacturers, including ALCAR. Three models (AK01, AK02 and AK03) are manufactured in Germany and carry the label "Made in Germany". With AKONI, RSU aims to establish an independent brand that offers retailers a reliable basis for calculation, a market-oriented product range, and high quality standards. (Source: Tyre
