On 11 September, the Italian tire manufacturer Pirelli announced a collaboration with the British luxury brand Aston Martin. In the future, the vehicles of the luxury brand are to be equipped with the Cyber-Tyre technology developed by Pirelli. According to the provider, "Cyber Tyre" is the world's first system that collects data and
information from sensors that are housed directly in the tires themselves.
Through the sensors located in the inner area of the tread, the Cyber-Tyre technology should be able to capture data directly from the tire. This information will be processed with algorithms and transmitted to an electronic control unit, which should optimize the
vehicle's driving dynamics. Through these previously unavailable tire data, the performance of the most important electronic driving dynamics systems such as ESP, ABS and Traction Control could be improved.
PIRELLI Lifestyle Collection 2025 – 2026
From September 22, the Pirelli Lifestyle Collection 2025 – 2026 also begins. With the Lifestyle Collection, the manufacturer
offers, according to its own statements, high-quality, Italian-made clothing and accessories. With “Racing Team” and “The Cal” two new collections are being introduced. Both clothing lines are dedicated to motorsport and were designed by designer Denis Deković. The Capsule-Collection “Racing Team” takes the lead, while in October the “The Cal” collection follows. (Source:
