The tire fair THE TIRE COLOGNE 2026 (9–11 June 2026, Cologne Exhibition Grounds) expands its content profile. For the first time, within the framework of the fair, a new format of the “The Global OTR Conference” will take place, which is aimed specifically at professionals from the Off-The-Road tire industry (OTR). Moreover, the fair introduces the “WALK OF SERVICES” format, which places service offerings, digital solutions and operational future strategies more at the center.
„The Global OTR Conference“: Off-The-Road-Reifenindustrie in Köln
The Global OTR Conference, organized by the Belgian consulting agency 102psi, is regarded as an established platform for exchange within the international OTR sector. With its integration into
the TTC, the format becomes part of an international flagship trade fair for tires and wheels for the first time. On the so-called “TIRE Stage” there are topic-specific technical contributions planned, addressing among other things innovations, safety, resource efficiency and sustainable lifecycle management.
"That this format of The Global OTR Conference will in the future take place at THE TIRE COLOGNE is a strong signal for the international relevance of our trade fair," said Ingo Riedeberger, Director of THE TIRE COLOGNE.
Koen Vandermeersch, Managing Director of 102psi, also sees in the collaboration an opportunity to make the topic of Off-The-Road tires accessible to a broader professional audience.
„WALK OF
SERVICES“: Reifenservice und Werkstatttechnik für den Fachhandel
With the 2026 newly introduced format “WALK OF SERVICES” the fair responds to changed requirements in the specialist trade. Given an increasingly complex market environment, topics such as process optimization, digitalization, workshop equipment and personnel management are increasingly in focus. The aim is to make these contents systematically accessible on consolidated and thematically structured spaces.
The “WALK OF SERVICES” is designed as a structured visitor guidance in which content, providers and solutions are to be linked together. Five thematic areas are planned: staff, system and process solutions, tire service and workshop technology, automotive services, as well as disposal and sustainability. The offering
is complemented by live demonstrations and a program on the new Service Stage.
What was previously distributed across various trade show areas should thus become more easily findable and practically accessible in the future. Exhibitors will also receive a thematically defined stage to position themselves in the context of current industry topics.
Background: THE TIRE COLOGNE
THE TIRE COLOGNE is an international trade fair for tires, wheels and automotive service. The organizer is Koelnmesse. In addition to exhibition areas for tire technology and retreading, the fair increasingly includes offerings on recycling, digitalization and sustainable mobility. The next event will take place from 9 to 11 June 2026 at the
