Bridgestone has presented its new winter tire collection for this season. The focus is on the integration of the "Enliten" technology. This technology developed by Bridgestone is intended to combine safety, performance, and sustainability. It has been developed for both hybrid and electric vehicles as well as for conventional internal combustion engines. The result is
a tire with reduced weight and rolling resistance for a greater range. As examples, the Ecopia series and the van tire "Firestone Vanhawk 2 Winter EVO" are mentioned. The "Enliten" technology forms a central part of Bridgestone's E8 Commitment to sustainability.
Some of Bridgestone's premium products, such as the new M-Series 002 for on/off-road use,
are additionally eligible for funding under the new funding program "Environmental Protection and Safety 2025 (US 2025)" of the Federal Office for Logistics and Mobility (BALM). The new M-Series is designed to provide good grip, whether on rural roads, construction sites, or quarries.
In addition to its tire products, the program also offers digital fleet
management solutions such as Fleet Care and Webfleet. Fleet Care uses data-driven analyses and programs for a smarter maintenance solution. It is often used in conjunction with the software platform Webfleet, which provides real-time data about the fleet. Fleet Care is intended to offer a modular solution portfolio for cost efficiency, safety, comfort, and sustainability.
