The "Global Automotive Tech Driver": Kleiner didn't have it, CEO Blume! But: Confidence is more important today than ever! | Photo: G. Soller
The "Global Automotive Tech Driver": Kleiner didn't have it, CEO Blume! But: Confidence is more important today than ever! | Photo: G. Soller
2025-09-08

The signal was unmistakable: “We are building affordable, easy-to-drive cars again,” Audi will once again be clearer in terms of design, the autonomous ID.Buzz is coming and with Scout they are trying to establish themselves in the USA—with a communication that is arguably arrogant by European standards… because, as Scout CEO Scott Geogh emphasized: it was developed in America for America and built there as well, and will initially create 1,000 jobs. And to further appease Trump, they gave the electric car an internal combustion engine as

a range extender.

The new small cars: Absolutely right-sized!

So far, so unimportant for Europe. Much more important is what awaits us from Barcelona: four small electric cars, namely the ID.Polo, ID.Cross from VW, the Epiq from Skoda and clearly – the Cupra Raval. Thanks for that! From the first impression, all of them score with great usability, great ideas and a “Rightsized” package with up to 450 km WLTP range – in real life about 300 plus/minus x remain, and thus always enough…

Audi will be

elegant again

To that end, an autonomous ID.Buzz AD will be introduced at some point, and in the USA the huge Scout, while at Audi a new design era finally begins. Yes, if you think of Jaguar now, you’re not entirely wrong, because Audi chief designer Massimo Frascella had previously been at Jaguar Land Rover, but did not push the envelope too far with the anticipated Porsche 718 sibling. Our first live impression: ABSOLUTELY brilliant! This is exactly how Audi must or can be.

711 hp in

the top-911 Turbo S

The fireworks were subtly rounded off by the new Porsche 911 Turbo S, which with 711 PS (the 911 will certainly still exist in the future) and 800 Nm is gently electrified and sprinting into the future. The new Cayenne is expected to follow. It’s going!

What does that mean?

The VW Group makes a deft comeback—and presents its novelties exactly where they are needed. Also in the USA for the USA—nevertheless one could have done without Scout’s USA-only and USA-first tirade in