The whitepaper "Sustainability as a Competitive Advantage: Electromobility for Shippers and Transport Clients" with application scenarios, cost calculations, subsidies, regulations, and impacts of the EU-ETS 2 is available for free download. A guide for manufacturers, wholesalers, and depot operators with and without their own fleets.

Fleet Electrified: The freight company from East Frisia is also using e-trucks in long-distance transport. | Photo: Nanno Janssen
Fleet Electrified: The freight company from East Frisia is also using e-trucks in long-distance transport. | Photo: Nanno Janssen
2025-07-28

The Berlin-based consultancy for electromobility, M3E, in cooperation with the East Frisian freight forwarder Nanno Janssen, has published a free guide for the logistics industry. The white paper "Sustainability as a Competitive Advantage: Electromobility for Shippers and Transport Clients" explicitly addresses strategic decision-makers and operational managers of shippers, who are significantly affected by the ongoing mobility transition as a central link in the logistics chain. The Whitepaper outlines the current situation and provides practical information and recommendations as a guide for manufacturers, wholesalers, and depot operators with or without their own fleets to position themselves competitively for the future. It extensively covers the current market situation, the use of electric trucks, the development of depot charging infrastructure as well as grants and

regulations in both text and graphics.

A focus is placed on the CO₂ tax and the replacing emissions trading system, EU-ETS 2, which is currently occupying the industry and will continue to do so extensively. It concludes with concrete recommendations for action and a best practice example from the freight forwarder Nanno Janssen, which has made a name for itself as an electric pioneer through the consistent use of electric trucks, offering an exciting practical perspective.

"For shippers, there's no way around electromobility anymore. In view of dynamic market developments and high political volatility, those responsible today must master the balancing act between flexible structures and long-term strategic decisions. Growing regulatory pressure as well as continuously rising fuel prices and toll costs

make transport with conventional diesel trucks more expensive and increasingly position e-trucks as an economic and, looking to the future, as an irreplaceable option," explains Christian Milan, founder and CEO of M3E GmbH.

The transport sector's mobility transition also requires a rethinking of established market processes, such as pricing in tenders, which usually orient around diesel prices and disadvantage electric supply chains. However, it can be done differently, as shown by the freight forwarder Nanno Janssen, which relies on fixed price agreements in negotiations with shippers – and can now indeed cover almost all scenarios of use. The fact that the use of electric trucks is not only possible and sensible in local and regional traffic is confirmed by Nanno Janssen, Chief

Strategy Officer of Nanno Janssen GmbH.

"We also use our growing e-fleet in regular long-distance transport. With a mix of our own depot charging and the use of public charging infrastructure on our well-planned routes, this is no longer a problem. Legal rest breaks are used for charging, which hardly results in any time loss compared to diesel. Our electric trucks have already completed tours not only to the Benelux countries, Denmark, and Sweden, but also without problems to Switzerland, Austria, Italy, France, Spain, and the United Kingdom. The journeys are not only more environmentally friendly but also more stress-free for our drivers, who strongly benefit from the comfort gain of the electric trucks and no longer want to switch," Janssen reports