SEG Automotive is expanding its product portfolio in the Independent Aftermarket with a new battery line called "POWERbattery." The new 12V vehicle batteries are intended to provide a reliable energy source for almost all common vehicle types – from passenger cars to vans and heavy commercial vehicles. The company is responding to the increased demand for powerful and maintenance-free battery solutions in everyday workshop life and is increasingly positioning itself as a system provider.
Three technologies for passenger cars, vans, and heavy commercial vehicles
The "POWERbattery" range includes a total of three battery technologies: classic SLI batteries (Starting, Lighting, Ignition), EFB batteries (Enhanced Flooded Battery) for vehicles with start/stop systems, and AGM batteries (Absorbent Glass Mat), which are designed for particularly high loads – such as in vehicles with recuperation or extensive electrical equipment.
According to the manufacturer, the range covers around 97 percent of common passenger car applications with just nine part numbers. For vans, three references are available, covering 95 percent of the market demand. In the commercial vehicle segment, five references
would reach about 90 percent of the vehicle types. The batteries are suitable for vehicles with combustion engines as well as for hybrid and fully electric drives.
Features and technical specifications of the "POWERbattery" range
According to SEG Automotive, the focus of the "POWERbattery" is on high operational safety and ease of use. The batteries feature a Magic Eye charge status indicator, which allows the condition of the battery to be visually checked – without a separate testing device. A labyrinth lid technology ensures that the batteries are completely maintenance-free. The safety concept is supplemented by central degassing, flame arresters, and safety closures designed to prevent leaks and gas emissions.
For use under demanding conditions, the batteries are equipped with a reinforced housing and, according to the manufacturer, have high corrosion and heat resistance as well as low self-discharge. A modified lead-calcium grid is also said to contribute to durability and stability. Depending on the model, a manufacturer's warranty of up to three years is granted (from 110 Ah: 12 months).
BEM codes for
easier handling in the workshop
The replacement of a vehicle battery is increasingly linked to the energy management system in modern vehicles. The "POWERbatteries" are designed for the use of the so-called BEM-code (Battery Energy Management). This allows newly installed batteries to be correctly integrated into the system, retaining all vehicle-side comfort functions – such as stored radio stations or seat positions.
SEG Automotive points to the increasing share of electronic consumers in the vehicle, which requires robust battery solutions. Even conventional vehicles today have numerous control units, sensors, comfort systems, and infotainment components. In hybrid and electric vehicles, the 12V battery additionally supplies the on-board network and keeps safety-relevant systems like control units ready in standby mode.
Relevance in breakdown service and maintenance operations
The importance of the starter battery is also reflected in the ADAC breakdown statistics: A failure or discharge of the battery regularly counts among the most common causes of breakdowns. For workshops, this means a regular need for maintenance and inspection. SEG Automotive emphasizes in this context the advantages
of the "POWERbattery" in terms of safety, handling, and serviceability. The maintenance-free design minimizes risks during replacement, as neither protective gloves nor handling of acids are required.
Technological background of the POWERbattery
The "POWERbattery" is based on the further development of classic lead-acid technology. The current generations – EFB and AGM – offer significantly higher cycle stability, leak-proof design, and better charging capability compared to earlier antimony-lead or hybrid batteries. AGM technology uses a fiberglass mat to bind the electrolyte and is particularly resistant to vibrations and deep discharges. EFB batteries, on the other hand, are designed for frequent charging and discharging processes, as occur in start/stop systems.
Conclusion
With the expansion of its aftermarket offering to include 12V batteries, SEG Automotive strategically rounds off its product range. As a manufacturer of starters, generators, and electrical components, the company will in the future offer a complete system solution for energy flow in the vehicle. For workshops, this means an additional source for batteries in OE quality, combined with technological depth and high market coverage.
