Euromaster has launched a new online shop specifically for small and medium-sized enterprises (SMEs). At www.business-reifen.euromaster.de, companies without their own fleet management can now order tires for cars, transporters, and commercial vehicles - across different brands, transparently, and efficiently. Relevant technical data, usage recommendations, and pricing details are listed for the products. Rims should also be available soon. The products can be delivered either to a nearby Euromaster branch for installation or directly to the company’s address.
Digital Solution for Three Million Small Fleets
The digital offering is aimed at over three million SMEs in Germany, which are typically not covered by the traditional field sales. In the future, a digital fleet profile
is to be added, enabling individual advice from Euromaster experts. The goal is to offer smaller fleet operators the same service convenience as large customers - without any additional administrative effort.
"In Germany, there are over three million SMEs, each of which has only a small number of company vehicles," explains Jürgen Walter, Managing Director of Euromaster Germany and Austria. "These companies usually do not have their own fleet management, no contact person in the office for vehicle organization, and are thus not covered by our field service. With our new online shop, we have now created a digital solution that is precisely tailored to the needs of this target group.”
Euromaster Expands
One-Network
In parallel with the expansion of digital services, Euromaster is also working intensively on the further development of its partner network. As early as June, the company had invited to two regional conferences - with over 150 participants in Hanover and Nördlingen. The events were under the influence of the new One Network concept, with which Euromaster aims at closer exchange and joint growth. The new cooperation with the comparison portal Check24 was also presented. It opens up additional sales channels for tires and workshop services to franchise businesses.
New Partner Companies at Euromaster
Other topics of the conferences were digital tools for management, the Euromaster marketplace, and the auto glass offering.
New partner companies were also introduced, including the AutoServiceZentrum Germania in Göppingen, Karlau GmbH in Engelbrechtsche Wildnis, and Autohaus Iser in Dresden. Companies like Protire, Drive Tech, and Traport GmbH are also expanding the network with several locations.
Several long-standing partners extended their cooperation, including the Auto-Kompetenz-Center Dreisbach in Soest, Reifen Nord in Cologne, and Mülot Autotechnik with three branches. The franchise advisory board was confirmed in its previous composition, with the addition of Robert Erhard from AMS Reese GmbH.
With the online shop and network offensive, Euromaster underlines its strategic focus on digitalization and partnership expansion. The company operates around 400 service centers in Germany and is a subsidiary of the Michelin
