The social media platform TikTok launched its shopping function in Germany at the end of March. In the USA and the UK, this integrated offering has long existed, with Ireland and Spain joining in late 2024. The TikTok Shop combines entertainment elements with a shopping experience – products presented in the videos can be purchased with just a few clicks without leaving the app.
The Noerpel Group is now supporting the first companies to present their products on the social
media platform and market them through the TikTok Shop Germany.
“As a fulfillment service provider, we support our customers who want to use this additional distribution channel,” says Mark Wehner, Managing Director of the Noerpel subsidiary Wehner Logistics GmbH & Co. KG. “Social commerce is trending. We see great potential for our customers in the combination of social media and e-commerce.”
Noerpel is processing the first orders from the TikTok Shop at its logistics center in Langenfeld, where its subsidiary
Wehner Logistics is based. Around 18,600 pallet and 20,000 shelf spaces for various products are available on approximately 14,500 square meters. Mainly consumer goods are stored here, from household items to toys to food products.
The first customers whose shop systems Noerpel has successfully connected to TikTok come from the food sector – further projects are to follow.
“We offer this fulfillment solution long-term at each of our Noerpel logistics locations across Germany,” says Mark Wehner.
A competency team from
the Noerpel Group manages the integration of the customer shops: It includes IT specialists for seamless interface connection as well as operational professionals who monitor service quality at every step of the logistics process.
“We develop state-of-the-art solutions and implement them appropriately for each customer project,” says Lucas Noerpel-Schneider, Board Member of the Noerpel Group. “We will continue to strengthen our commitment in the social commerce segment and look forward to every customer who wants to join us in TikTok
