The British cosmetics brand The Body Shop has chosen to implement Relex Solutions' integrated platform for supply chain and trade planning. The software provider announced this via a press release. The company is thereby transitioning from manual processes to a unified, AI-powered platform. With the introduction of forecasting and replenishment functions, The Body Shop optimizes inventory management and increases operational efficiency in its global branches, franchise stores and distribution centers.
In the past, The Body Shop was not able
to achieve the desired results consistently at the required speed due to outdated ERP systems and manual processes. As part of its renewal strategy, the company is now focusing on building a leaner, more resilient supply chain to support its strategic growth — especially across the expanding franchise network.
“Relex offers far more than a solution for demand and inventory planning; it is a catalyst for transformation,” says Hitesh Amin, Chief Technology & Transformation Officer at The Body Shop.
“This enables us to achieve two central goals: waste reduction — a cornerstone of our corporate philosophy — and the acceleration of our path toward an AI- and data-driven beauty company. By implementing advanced forecasting and replenishment capabilities, we shift from reactive processes to predictive intelligence and create a supply chain that is agile, resilient and a real competitive advantage. This partnership enables us to focus on what truly matters: serving our customers, strengthening our franchise partners and driving
sustainable, purposeful growth in our global network.”
“The Body Shop has always been a pioneer for ethical beauty and proud of its commitment to smaller suppliers — an ecosystem that promotes equality and opportunities,” adds Johanna Småros, co-founder and Chief Sustainability Officer of Relex. “We at Relex are pleased to support this commitment and help The Body Shop reduce waste, increase operational agility, and further strengthen small suppliers and partners so that they can succeed in a fairer, more
