The Norwegian warehouse technology specialist AutoStore is, according to its own statements, about to exceed the mark of 1,100 installations in the EMEA region and is introducing a new regional operating model.
"This milestone in the EMEA region shows that fulfillment is no longer just a back-end operation. It is a frontline advantage. Our customers use AutoStore to always stay one step ahead no matter how fast demand increases," says Keith White, Chief Commercial Officer at AutoStore.
According to a press release, AutoStore continues to gain significant momentum across the EMEA region, where the demand for high-performance automation remains at a high level. Currently, 931 active systems are in operation in 35 countries within the region, serving industries
such as retail, e-commerce, healthcare, and manufacturing - with an additional 172 systems pending installation.
In recent years alone, the company states that 322 new systems have been added in the EMEA region, reflecting the ongoing investments in scalable, future-proof automation solutions for high throughput environments. Today, AutoStore systems in the EMEA region operate with 34,301 robots, 33.7 million bins, and 8,659 ports, according to the provider.
Cooperation Anniversary with Element Logic
To lead the next phase in the region, Frode S. Robberstad has been appointed as President of EMEA according to a press release. Robberstad has been part of AutoStore from the beginning and was the first to operate an AutoStore system in a live environment in
2002. Since 2017, he has played a key role in building the AutoStore partner network and commercial presence in the region, it says.
In addition, this year marks the 20th anniversary of the first AutoStore system operated by Element Logic. This early collaboration laid the foundation for a new era of warehouse automation based on modularity, efficiency, and long-term value creation, AutoStore is convinced.
"From the beginning, we recognized the groundbreaking potential of AutoStore technology. Two decades later, it is still one of the most innovative and reliable automation solutions on the market and continues to set the standard for performance and adaptability," says Eir Bjørkly, Chief Executive Officer EMEA at Element Logic.
"At AutoStore, it has always
been about solving challenges through intelligent, scalable automation, and we are just at the beginning. This new chapter is about speed, proximity, and accountability. By aligning our teams on a shared mission and bringing decision-making closer to the market, we strengthen our ability to grow with our partners and support our customers even better," says Robberstad.
Effective May 1, 2025, the EMEA commercial organization now unites the departments of Partner Sales, Solution Consulting, Business Development, Consulting Sales, Customer Success, Regional Marketing Execution, and Technical Account Management under a regional leadership team, according to the press release. This structure is intended to give AutoStore the flexibility to react quickly, collaborate intensively, and provide a seamless experience across the entire
