A recent study by Samsara shows: Distraction while driving is a serious problem for many professional drivers. 58 percent of the surveyed drivers in Germany reported at least one near-accident in the past year where distraction played a role. The study is based on a representative survey of 1,550 commercial drivers in seven countries, including 250 from Germany.
The main cause often lies in the use of personal mobile devices.
70 percent of German drivers stated that they are regularly distracted by their smartphones – for instance, by messages, phone calls, or social media. However, work-related usage also plays a role: 56 percent use their device for professional purposes while driving.
Drivers, therefore, wish for targeted support from their companies. There is a particular demand for better communication systems (46 percent), clear safety guidelines (43 percent), and reliable navigation (41
percent). Technology for behavior analysis also finds approval: 49 percent are in favor of AI-supported systems that detect risky behavior and warn drivers. According to the study, dashcams and real-time feedback enhance safety awareness – 96 percent confirm this.
Instead of strict rules, 86 percent of drivers prefer incentives and positive feedback. 80 percent would remain loyal to their company if it visibly committed to their safety. Trainings are already
widely used: 91 percent participate regularly, 64 percent prefer digital offerings.
“The combination of AI-backed prevention, positive reinforcement, and targeted coaching is changing everyday life on the road,” said Evan Welbourne, Head of AI & Data at Samsara.
Political impulses are also expected: 58 percent demand mandatory warning systems in the driver's cabin.
The study shows: Distraction is a real, but solvable problem – if technology and rules are designed
