The tire and workshop service chain Euromaster and the comparison portal Check24 are deepening their cooperation in the digital workshop business. The partnership that began in July 2023 will be expanded with additional services that go beyond the classic tire change. Check24 customers can now directly book Euromaster's air conditioning service when purchasing tires. Further offers such as axle alignments, inspections, and appointments for the main inspection and emissions test
will also be available online in the future.
The aim of the cooperation is to improve the purchasing experience for Check24 customers through simple, transparent, and digital processes. Tires have been able to be ordered directly through Check24 since the beginning of the cooperation, and installation appointments at Euromaster can be booked at a fixed price and paid for online. Delivery takes place at the desired Euromaster service branch, where
professional installation is carried out.
Since the start of the collaboration, more than 100,000 tire bookings have been recorded on the platform with Euromaster, according to the company. Customer satisfaction is reflected in numerous positive online reviews.
Euromaster's Digital Offensive
Euromaster recently also launched an online shop for small company fleets, thereby supplementing its digital offering with a solution for SMEs. At www.business-reifen.euromaster.de, companies without their own fleet management can
order tires for cars, transporters, and commercial vehicles. Technical data, application recommendations, and price details are provided for the products. Wheels will also be available soon.
The company Euromaster is a wholly owned subsidiary of the Michelin Group and operates over 2,700 service centers in 19 countries. In Germany, around 400 branches and franchise operations belong to the network, and in Austria, there are a total of 67 partner locations.
