The sports goods manufacturer Puma has fundamentally modernized its intralogistics and is relying on the cloud-based SaaS platform "LEA Reply" from Logistics Reply. The goal is to make its own digital supply chain more efficient and flexible worldwide.
Puma sells sportswear, shoes, and accessories in over 120 countries and employs around 20,000 people. With a continuously growing order volume and increasing demands on service quality and resource utilization, the company was looking
for a Warehouse Management System (WMS) that is internationally scalable and can be seamlessly integrated into existing IT structures.
The choice fell on "LEA Reply", a modular, cloud-native solution that can be flexibly adapted to local conditions via REST APIs.
“Our business suite can meet small and large, simple and complex requirements. This means the WMS covers both the dispatch of B2B orders and e-commerce and grows with the locations,” says Alberto
Neri, Senior Manager at Logistics Reply.
The implementation took place in an international end-to-end rollout, initially in three regions. Particular emphasis was placed on a standardized but customizable rollout template, which Logistics Reply developed together with Puma's global and local teams.
Just a few months after the project started, the WMS went live at the first location in Austria. The second location followed based on an optimized template just two weeks later.
The platform not only enables flexible control of warehouse processes but also supports the predictive planning of seasonal order peaks and dynamic resource allocation.
As part of a multi-year program, Puma and Logistics Reply plan to expand the LEA-Reply suite with additional modules and roll it out in up to eleven countries in the EMEA, Southeast Europe, and Oceania regions. This continues the sportswear manufacturer's goal of a largely automated, digitally integrated
