The software company Lobster presented its "Lobster Data World" on May 14 at the "Data Hero Summit" in Munich in front of more than 1,000 participants. According to the provider, which is headquartered in Tutzing, Bavaria, it aims to begin a new chapter in the development of digital supply chains. According to Lobster, the newly developed ecosystem is intended to eliminate data silos, optimize collaboration, and enable companies to leverage the potential of their data and integrate all aspects of data integration into a single offering. The Lobster Data World is to act as the "backbone of global supply chains," helping companies adapt to constantly changing market requirements and drive innovation.
"In an unpredictable environment, data has become one of the most important resources for companies to minimize risks and gain competitive advantages," said Tim Srock, CEO of Lobster. "The Lobster Data World is not just another product, but our vision of a fully connected world. We empower companies to solve recurring connectivity issues, anticipate challenges, and build smarter, more resilient supply chains."
Challenges of Modern Data Integration
According to company information, the Data World addresses key challenges of modern data integration:
- Breaking down data silos: Integration of legacy infrastructures into modern cloud platforms to unlock unused data.
- Smooth collaboration: Secure real-time information exchange between trading partners via the Data Network.
- Intelligent
- insights: Identification of actionable patterns for smarter decisions through AI-supported analytics.
- Accelerated innovation: Enabling teams to rapidly develop data-driven applications.
- Simplified governance: Secure data access and policy implementation through integrated compliance functions.
According to the provider, the Lobster Data World comprises four pillars:
- Data Network: Connects shippers, retailers, logistics service providers, forwarders, and technology providers in a seamless, contactless ecosystem.
- Data Ecosystem: Supports the Data Network by connecting strategic partners with a cooperative community, a dynamic marketplace, and continuous education through the Lobster Academy.
- Data Products: Ready-to-use plug-and-play solutions for critical business processes. According to Lobster, companies can use fully managed Data Products for purchasing, logistics, e-commerce, and electronic invoicing with
- just a few clicks.
- Data Platform: A configurable environment with intuitive drag-and-drop interfaces that allow users—from developers to specialist teams—to create custom integrations and applications and build on the functions of the Data Products.
"Technology is an enabler, but people are the driving force behind transformation," said Jethro Borsje, Chief Product Officer at Lobster. "That's why the Lobster Data World is designed to be intuitive, scalable, and user-friendly—so every user can harness the full range of functions."
Lobster presented its Data World on May 14 at the Data Hero Summit in Munich in front of over 1,000 participants. The event served as a platform for presenting practical use cases, partner integrations,
